Main Industry:
Fashion
First Huge Success:
FUBU clothing line earned $350 million in 1998.
Zodiac Sign:
Pisces
Did You Know?
He started out making and selling tie-top hats on the streets of Queens, NY.
Fashion
First Huge Success:
FUBU clothing line earned $350 million in 1998.
Zodiac Sign:
Pisces
Did You Know?
He started out making and selling tie-top hats on the streets of Queens, NY.
Daymond entered the literary world with his first book Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle which tells the story of his awe-inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. Daymond followed up his with his second book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, which examines the loyal relationships
Daymond John's creative vision helped revolutionize the sportswear industry in the 1990s. As founder, president and chief executive officer of FUBU—“For Us, By Us”—Daymond created distinctive and fashionable sportswear and a host of other related gear. FUBU's phenomenal success made mainstream apparel companies realize the potential for fashionable sportswear that appeals not just to trendsetting urban youth, but to mainstream teens as well.
Daymond was born in the New York City borough of Brooklyn but spent his childhood in the Hollis neighborhood of Queens during the 1970s. An only child, he grew up in a single-parent household headed by his mother, who was a flight attendant for American Airlines but often held more than one job. His first foray into the apparel market came when he wanted a tie-top hat and was put off by the price. Daymond asked his mother to teach him how to use a sewing machine, and he began making the distinctive tie-top hats in the morning and then selling them on the streets of Queens in the evening hours.
To learn more about Daymond John, visit www.fblegacy.com, and www.daymondjohn.com.
